Growth Marketing Lead

Join our team as a Growth Marketing Lead, where you'll be responsible for developing and executing our B2B marketing strategy from top to bottom. This role requires a self-driven individual with a proven track record in growing B2B SaaS businesses, ideally in FinTech, Accounting, or Finance. You'll work at the intersection of demand generation, content, partnerships, and sales enablement, driving real pipeline and helping the sales team close deals faster.

• Développer et posséder la stratégie marketing B2B à travers l'ensemble de l'entonnoir, de la sensibilisation à la conversion.
• Construire et optimiser des programmes de génération de leads qui livrent un pipeline qualifié.
• Gérer et optimiser notre instance HubSpot, y compris les workflows, les séquences, les rapports et le scoring des leads.
• Proficiency in WordPress specifically (not just CMS experience generally)
• Hands-on experience with HubSpot — not just the basics, but workflows, reporting, and automation
• Background in FinTech, Accounting, Finance, or adjacent industries strongly preferred
• Experience developing or supporting partnership programs
• A fast learner who picks up new tools, markets, and concepts quickly
• Ability to build strategy from scratch and execute against it independently
• A design eye — you don't need to be a designer, but you know what good looks like
• Excellent critical thinking — you connect dots others miss and solve problems creatively
• Minimum 4 years of B2B marketing experience, with at least 2 of those years in a SaaS environment
• Proven experience in B2B SaaS marketing — you know how to grow a software business and convert buyers with long sales cycles
• Social media fluency with a B2B context — LinkedIn especially
• Strong understanding of funnel architecture and lead generation mechanics
• You think strategically but love getting your hands dirty
• You thrive without a team to manage — you're the one doing the work
• You're a hard worker who takes ownership and follows through
• You're self-driven — you don't wait to be told what to do next
• You communicate clearly and collaborate well across sales and leadership
• Experience working in a startup or high-growth environment
• Basic graphic design skills (Canva, Figma, or similar)
• Familiarity with ABM (account-based marketing) strategies
• Experience with paid media (LinkedIn Ads, Google Ads)
• If you're the kind of marketer who reads a job post and already has three ideas — we want to hear from you