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Director of Demand Generation

Flosum · Canada

External listingfull-timeabout 2 months ago

About The Role

Join our team as the Director of Demand Generation, where you will drive demand generation, pipeline creation, and brand awareness across multiple channels. This strategic leadership role focuses on generating qualified enterprise pipeline and optimizing our existing demand engine. You will own and accelerate our omnichannel demand strategy, improve campaign efficiency, and partner closely with sales leadership. The ideal candidate will have 7-12+ years of experience in demand generation or growth marketing in B2B SaaS, with a strong analytical orientation and experience marketing to technical audiences.

  • Diriger la stratégie de génération de demande omnicanal, y compris les médias payants, le marketing organique, les événements et les partenariats.
  • Accélérer le pipeline d'entreprise qualifié en alignant les efforts de marketing sur les comptes cibles et les objectifs de revenus.
  • Renforcer l'architecture des campagnes, la segmentation et la précision du ciblage pour améliorer l'efficacité des canaux.
  • DevOps, developer tooling, or technical SaaS experience is highly preferred
  • 7–12+ years of demand generation or growth marketing experience in B2B SaaS
  • Demonstrated success running integrated, omnichannel programs
  • Salesforce ecosystem familiarity is strongly preferred
  • Confidence to challenge assumptions and introduce new ideas
  • A bias for action and comfort operating in a high-growth environment
  • Proven track record of driving enterprise pipeline acceleration
  • Experience marketing to technical audiences (developers, architects, DevOps, IT leaders)
  • Strong analytical orientation with a clear attribution mindset

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