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Director of Demand Generation
Flosum · United States
About The Role
Join our team as the Director of Demand Generation, where you will drive demand generation, pipeline creation, and brand awareness across multiple channels. This strategic leadership role focuses on increasing qualified enterprise pipeline and optimizing our existing demand engine. You will work closely with Sales leadership, lead and mentor the demand team, and establish clear performance benchmarks. A strong background in B2B SaaS and experience marketing to technical audiences is preferred.
- Diriger la stratégie de génération de demande omnicanal, y compris les médias payants, le marketing organique, les événements et les partenariats.
- Accélérer le pipeline d'entreprise qualifié en alignant les efforts de marketing sur les comptes cibles et les objectifs de revenus.
- Renforcer l'architecture des campagnes, la segmentation et la précision du ciblage pour améliorer l'efficacité des canaux.
- Salesforce ecosystem familiarity is strongly preferred
- A bias for action and comfort operating in a high-growth environment
- Experience marketing to technical audiences (developers, architects, DevOps, IT leaders)
- 7–12+ years of demand generation or growth marketing experience in B2B SaaS
- Strong analytical orientation with a clear attribution mindset
- Confidence to challenge assumptions and introduce new ideas
- DevOps, developer tooling, or technical SaaS experience is highly preferred
- Proven track record of driving enterprise pipeline acceleration
- Demonstrated success running integrated, omnichannel programs
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