Head of B2B Marketing

Join Booking Holdings, a leading global online travel company, as the Head of B2B Marketing. In this role, you will be responsible for defining and launching the brand identity of our newly established Booking Partner Division, driving demand generation and partner acquisition, and executing partner marketing programs. You will lead a team of approximately 30 globally dispersed individuals and manage a sizable marketing budget. This is a commercial leadership role with a focus on measurable outcomes and collaboration across teams in the US, Europe, and Asia.

• Defining and launching the brand identity of B2B with Booking Holdings and leveraging the portfolio of brands to establish the company as the leading B2B brand in the travel industry.
• Building a scalable B2B demand generation engine that drives measurable marketing contribution to commercial growth, owning the full acquisition funnel from awareness to lead to qualified opportunity.
• Designing and executing partner marketing programs that help B2B strategic partners grow their own customer base and deepen travel engagement on their platforms.
• Experience running co-marketing and partner marketing programmes at scale — including paid media co-investment, social content partnerships, and customer channel activation — with clear ROI accountability
• Strong commercial orientation, with a clear track record of linking marketing investment to revenue growth, retention, ROI and long-term customer value
• Experience developing compelling value propositions, positioning and go-to-market strategies for complex products and services
• Significant senior marketing leadership experience in B2B, platform, SaaS, travel, technology or other complex commercial environments
• Proven success building and scaling B2B marketing functions that span brand, demand generation, product marketing, lifecycle/CRM and partner marketing
• Experience building test-and-learn cultures that use insight and experimentation to improve performance over time
• Deep analytical capability and comfort operating in data-driven businesses with strong expectations around measurement and accountability
• Strong understanding of marketing technology, including CRM, automation, measurement platforms and AI-enabled capabilities
• Expertise in marketing performance measurement, attribution, segmentation, lifecycle analytics, retention, churn and customer value
• Experience working in fast-paced, high-growth, international environments with demanding quality and performance standards
• Inspirational and credible leadership style, with experience managing global teams and influencing senior stakeholders across multiple functions
• Strong stakeholder management skills, including the ability to align product, commercial, regional and executive leaders around a shared marketing agenda
• Ability to operate strategically while staying close to execution and delivery
• Maintains an inquisitive and receptive mindset, excelling in periods of organizational transition
• Balances high-level strategic vision with a hands-on, pragmatic approach to execution
• Commercially astute, results-driven, and centered on the customer
• Collaborative and forward-leaning across diverse cultures and complex business structures
• Global Fluency: You lead dispersed teams across the US, Europe, and Asia with ease, tailoring communication to resonate globally. Whether setting strategy in New York or managing execution in Bangkok, you thrive in international, high-growth settings
• Values-Driven Leadership: You prioritize building inclusive environments and modeling the foundational values of Booking Holdings, ensuring that the method of achieving goals is as vital as the results
• Cross-Functional Collaboration: You engage effectively with product, commercial, and regional leadership, respecting varied perspectives. You leverage commercial acumen to navigate uncertainty, making firm decisions to maintain operational speed
• Impact Over Activity: Focus on exceeding targets rather than just managing initiatives. Reaching a goal early is a prompt to push further, always focusing on the ultimate business outcome
• Entrepreneurial Spirit: Embrace the opportunity to build the B2B business unit from the ground up without a legacy playbook, establishing a brand and channel mix that leaves a lasting legacy
• Holistic Curiosity: Seek a deep understanding of the entire ecosystem, from partner economics and product roadmaps to consumer behavior, bringing external innovations to challenge internal thinking
• Build and Measure at Speed: Prioritize action over perfection by testing hypotheses and measuring results immediately. You view iteration as the standard and value the insights gained from both successes and failures
• Commercial Rigor: Treat marketing spend as a measurable investment. You ruthlessly optimize by doubling down on high-performing channels and cutting underperforming initiatives based on ROI