Demand Generation Manager

Join Zapier as an Enterprise Demand Generation Manager, where you'll be responsible for pipeline generation in the Enterprise segment. You'll build and run multi-channel campaigns, partner directly with Enterprise AEs, and own full-funnel campaign performance. This role requires a strong background in B2B marketing, experience in SaaS or automation/integration platforms, and a hands-on approach to using AI in marketing. Enjoy benefits like unlimited vacation, great healthcare coverage, and stock options.

• Définir et exécuter une stratégie de prospection outbound axée sur les signaux pour les comptes d'entreprise, en choisissant les comptes à cibler et les canaux à utiliser.
• Construire et gérer des campagnes multicanaux pour générer des opportunités commerciales, de la première interaction jusqu'à la conclusion de l'affaire.
• Collaborer directement avec l'équipe de vente pour aligner les campagnes sur les mouvements d'affaires actifs et fournir des séquences, des cadres de messagerie et des conseils d'activation.
• You have 5 or more years of B2B marketing experience with a strong focus on enterprise demand gen and outbound, and a track record of hitting pipeline targets
• You have a background in in SaaS or automation/integration platforms with experience marketing to enterprise IT, Sales Operations, or RevOps personas
• You have an AI-forward mindset with hands-on experience using AI to improve speed, quality, or relevance
• You run structured experiments -- three or more per week -- and treat misses as data, not failures. You form a hypothesis, test it, and iterate fast
• You read signals -- product usage, intent, firmographic -- as buyer context, not just filters, and you know how to translate them into timely, relevant outreach
• You have built campaigns that Sales actually adopts: sequences, messaging frameworks, and playbooks that scale beyond any individual campaign
• You have hands-on experience with modern outbound engagement platforms (Hubspot, Gong Engage) ABM platforms (Demandbase, 6sense) and enrichment tools (Clay, ZoomInfo, Apollo)
• You've run integrated, complex campaigns across digital, events, and partner channels, and you know how to measure impact
• You are comfortable with and you've built campaigns for segments without established playbooks
• We're looking for the best fit for each of our roles, regardless of the type of companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description