Senior Manager of Performance Marketing

Join Zapier as a Senior Manager of Performance Marketing, where you'll lead the development of our enterprise account-based marketing strategy and manage our paid advertising programs. This role requires a strong background in ABM, performance marketing, and team management. You'll collaborate with various teams, optimize paid media agency relationships, and leverage AI to drive campaign success. Enjoy benefits like unlimited vacation, great healthcare coverage, and the flexibility to work from anywhere.

• Definir y ser responsable de la estrategia de marketing basada en cuentas (ABM) para objetivos empresariales, incluyendo la segmentación de cuentas, la planificación de campañas y la estrategia de anuncios pagados.
• Diseñar y liderar la estructura del equipo y el modelo operativo para ABM y publicidad pagada, incluyendo cómo los sub-equipos, contratistas y agencias trabajan juntos.
• Colaborar con los equipos de ventas, operaciones de ingresos y generación de demanda para co-definir la estrategia de pipeline empresarial.
• You're comfortable working with Sales, RevOps, Demand Gen, and creative/agency partners to align on target-account lists and engagement plans
• You have hands-on experience managing large-scale paid advertising budgets and agency relationships across both self-serve and enterprise motions (paid search, paid social, etc.)
• You have 6+ years of experience in ABM, enterprise demand-generation marketing, performance marketing, or an equivalent field
• You have direct people management experience, including managing individual contributors and external agency or contractor relationships, and you're energized by growing a small team into a larger one over time
• You've executed multi-touch ABM campaigns (email, ads, events, personalized outreach, direct mail, etc.) and you're driven by measurable outcomes
• You understand account-level metrics (engagement, pipeline, conversion) and iterate campaigns based on data
• You have an AI-forward mindset. You actively use AI tools (LLMs, automation platforms, AI-powered analytics) to increase speed, quality, and leverage in your work, and can point to specific systems you've built, not just tools you've tried
• You thrive in a remote, autonomous environment and communicate clearly with cross-functional teams
• If you're someone who builds with AI as the default way of working and want to own both the strategic architecture and the operational execution, I'd love to talk