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Director of Marketing
Care Continuity · New York, United States
About The Role
Join Care Continuity, a fast-growing healthcare technology company, as the Director of Marketing. In this executive-level role, you will shape the company's narrative, develop demand generation strategies, and drive qualified leads to sales. You will have the opportunity to make a significant impact on the company's growth and success in the healthcare market.
- Definir y evolucionar la narrativa de la empresa, conectando nuestros productos con los resultados que más importan a los ejecutivos de sistemas de salud.
- Desarrollar y liderar una estrategia de generación de demanda integrada que impulse leads calificados y cálidos hacia ventas a través de múltiples canales.
- Ser el nexo entre marketing y ventas, alineando los esfuerzos de salida con campañas, contenido y eventos para un flujo constante de oportunidades.
- 7+ years in B2B marketing with a track record of building top-of-funnel and demand generation programs that measurably grew pipeline; healthcare technology or health system experience strongly preferred
- A self-directed builder who thrives with autonomy, moves fast, and elevates the teams and partners around them
- A storyteller's instinct paired with an operator's discipline - you can craft the narrative and stand behind the numbers it produces
- Fluency selling into or marketing to senior healthcare executives, with a nuanced understanding of the pressures facing health systems today
- Command of the modern marketing stack - CRM, marketing automation, intent data, and analytics - and the judgment to know which levers move pipeline
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