Director of Product Marketing (GTM Strategy)

Join Fleetio as the Director of Product Marketing, GTM Strategy. In this strategic, hands-on role, you will build the operating system that connects Product, Marketing, Sales, Enablement, Customer Success, and Partnerships around bringing products to market. You will create messaging, frameworks, sales plays, commercialization processes, and GTM operating rhythms that help Fleetio consistently launch, sell, and grow new products. You will also establish the commercialization function at Fleetio, define operating processes, templates, and best practices, and hire, coach, and develop a high-performing commercialization team.

• Establish the commercialization function at Fleetio, defining operating processes, templates, and best practices.
• Create repeatable frameworks that consistently bring new products to market, developing commercialization plans that align Product, Marketing, Sales, Enablement, Customer Success, and Partnerships.
• Build repeatable sales plays that help Sales create pipeline and win deals, partnering closely with Sales Enablement to develop playbooks, talk tracks, discovery guides, objection handling, and value-selling content.
• You're comfortable creating the strategy yourself while also building the playbooks, messaging, presentations, and processes needed to make it real
• You love turning complex products into simple customer stories that help sales teams win. You think beyond launches—you think about commercialization, adoption, pipeline, and revenue. You understand that great product marketing isn't about creating more assets. It's about building systems
• Most importantly, you're excited about building a function that doesn't exist today
• You're equal parts strategist, storyteller, operator, and builder
• You've partnered closely with Product, Sales, Enablement, Marketing, Customer Success, and executive leadership to define positioning, create value messaging, develop repeatable sales motions, and improve how products reach the market
• Strong expertise in positioning, messaging, value frameworks, and sales enablement
• Excellent executive communication and storytelling skills
• Experience creating repeatable GTM operating models and launch processes
• Experience building commercialization, product marketing, or GTM programs from the ground up
• Proven ability to translate product innovation into commercial success
• 10+ years of experience in Product Marketing, Go-to-Market Strategy, Commercialization, or Revenue Marketing within B2B SaaS
• Experience partnering directly with executive leadership, Product, Sales, Enablement, and Marketing
• Familiarity with Salesforce, Gong, Highspot (or similar), Notion, AI productivity tools, and modern GTM technology
• A builder's mindset—you enjoy creating structure where none exists and scaling teams over time