Lifecycle Marketing Associate

Join Stash, a company dedicated to democratizing wealth creation through education, advice, and products that help customers achieve greater financial freedom. As a Lifecycle Marketing Associate, you will focus on onboarding and activation, building and optimizing campaigns that guide new users through early setup and help them complete their first key actions. You will also support light campaign operations and the broader lifecycle team. This is a remote position with excellent benefits, including unlimited time off and a learning and development stipend.

• Construire, configurer et lancer des campagnes d'intégration et d'activation dans Braze, en utilisant divers canaux de communication.
• Soutenir les programmes tout au long du parcours client, de la configuration du compte au financement initial et à l'utilisation significative du produit.
• Exécuter des tests A/B, surveiller les performances et documenter les résultats, tout en identifiant les opportunités d'amélioration.
• Collaborative mindset; you work well with managers, designers, product managers, and data partners
• Hands-on experience building and launching campaigns in a marketing automation platform (Braze, Iterable, <Customer.io>, or similar)
• Strong communication skills—you write clearly for internal partners (briefs, updates, documentation) and external audiences (customer-facing email, push, and in-app copy)
• Strong attention to detail; you catch broken links, segment errors, and copy issues before they reach customers
• Organized and reliable—you stay on top of your work and don't let small things slip
• Eagerness to learn—you're excited to grow into lifecycle strategy
• 1–3 years of experience in lifecycle marketing, CRM, email marketing, growth marketing, or a related role—or equivalent internship and project experience
• Comfort working with data—pulling basic performance reports, spotting drop-offs, and asking the right questions
• Familiarity with Braze Canvases, Connected Content, or Liquid personalization
• Experience in fintech, investing, or subscription-based products
• Exposure to A/B testing, even in a supporting role
• Experience with Mixpanel or similar analytics tools
• Comfort using AI tools to move faster on research, copy drafts, and reporting
• Interest in growing toward lifecycle strategy—not just execution