Senior Strategy Manager - Customer Growth and Monetisation

Join Trainline, Europe's number one downloaded rail app, as a Senior Strategy Manager in the Customer Growth and Monetisation team. In this role, you will lead the strategic development of Trainline's customer monetisation approach, develop robust commercial cases, shape the strategy for premium customer propositions, and act as a strategic partner across the wider Customer Growth function. You will need experience in strategy, commercial strategy, pricing, monetisation, or proposition development, strong analytical capability, and excellent communication and stakeholder management skills. Enjoy fantastic perks, career growth opportunities, and a commitment to diversity and inclusion.

• Lead the strategic development of Trainline's customer monetisation approach, evaluating opportunities across pricing, fees, subscriptions, membership, loyalty, bundles and value-added propositions to support sustainable long-term growth.
• Develop robust commercial cases by combining customer insight, market understanding and financial analysis to assess opportunities, evaluate trade-offs and provide clear recommendations to senior leadership.
• Shape the strategy for premium customer propositions by identifying target audiences, defining proposition concepts, assessing pricing and packaging approaches, and designing test-and-learn frameworks before wider implementation.