Account-Based Marketing Manager (Global Public Sector)

Join our team as an Account-Based Marketing Manager for the Global Public Sector. In this strategic and collaborative role, you will craft, lead, and scale ABM programs across priority Public Sector accounts in AMER. You will drive personalized programs that engage senior government decision-makers and contribute to pipeline growth. This position requires a deep understanding of government buying cycles, procurement processes, and compliance requirements.

• Design and implement personalized 1:1 and 1:few Account-Based Marketing (ABM) programs aligned to Public Sector account clusters by agency type and buying group.
• Lead account-level planning sessions with Public Sector sales and customer success teams to define agency priorities, mission outcomes, and campaign timelines.
• Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement.
• Experience working with Public Sector sales teams at a high-growth B2B technology company
• ABM knowledge framework certification is a strong plus
• 5–6 years of proven experience in B2B marketing, with at least 2 years in an ABM or strategic field marketing role
• Experience coordinating government executive briefings, agency roundtables, or Public Sector industry events
• Proven experience crafting and delivering successful ABM programs within Public Sector
• Confident in driving multi-channel campaigns and executive-level engagement programs
• This is a unique opportunity for a marketer who understands the nuances of government buying cycles, procurement processes, and the importance of compliance and trust
• Familiarity with government procurement processes, contract vehicles (GSA, SEWP, NASPO), and compliance requirements (FedRAMP)
• Experience with ABM platforms (e.g., Demandbase, 6sense, Userled), Salesforce, and marketing automation tools like Marketo
• Strong ability to partner with PubSec sales leaders and translate agency mission goals into targeted marketing strategies
• Knowledge of ABM platforms and Public Sector-specific intent data sources
• Experience crafting compelling content, including mission briefs, compliance guides, or agency-specific case studies
• Deep familiarity with PubSec technology landscape — including Zero Trust, cloud modernization, AI/ML adoption in government, and cybersecurity frameworks such as NIST and CMMC
• Existing relationships or experience working alongside government channel partners, systems integrators (e.g., Booz Allen, SAIC, Leidos), or resellers