Lifecycle Marketing Manager (Self Service Cloud)

Join our team as a Lifecycle Marketing Manager for our Self Service Cloud product. In this hands-on role, you will be responsible for driving user acquisition, activation, adoption, and expansion through product-led email programs. You will work closely with various teams, including Product, Product Marketing, Marketing Operations, Analytics, and regional marketing teams. Your responsibilities will include end-to-end email program execution, A/B testing, scaling lifecycle programs, writing compelling email copy, managing content review workflows, and building automated nurture programs in Marketo. You will also drive measurable improvement in trial-to-paid conversion rates and maintain compliance with global email regulations.

• Posséder et développer des programmes d'email marketing axés sur le produit pour stimuler l'acquisition, l'activation, l'adoption et l'expansion des utilisateurs.
• Travailler en étroite collaboration avec les équipes produit, marketing produit, opérations marketing, analyse et marketing régional pour exécuter des programmes d'email qui ont un impact.
• Concevoir et exécuter des tests A/B et multivariés pour optimiser les lignes de sujet, le message, le timing et la conversion.
• Demonstrated ability to drive measurable outcomes: conversion rate improvement, pipeline influence, or engagement lift
• Collaborative by nature, with experience coordinating across cross-functional teams in a fast-paced environment
• Strong copywriting skills with the ability to write for technical audiences without losing clarity
• 6+ years of email marketing experience, with a strong track record in lifecycle marketing
• Experience working in or alongside product-led growth (PLG) motions
• Comfort working with product telemetry data and behavioral signals to inform messaging strategy
• Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously
• 5+ years of hands-on Marketo experience, including building complex nurture architectures