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Growth Lead
Athelas · San Francisco, United States
About The Role
Join our team as a Growth Lead, where you'll be responsible for architecting and operating our growth engine from the ground up. This hands-on role requires a deep understanding of funnels and frameworks, as well as experience in building measurement infrastructure and executing go-to-market strategies. You'll work closely with Sales, RevOps, Product, and Brand to drive net new business and will be accountable for generating marketing qualified leads. This high-visibility position offers incredible growth opportunities.
- Architect and operate the growth engine from the ground up, including designing the system, wiring the stack, running experiments, and shipping assets.
- Own the design, build, and continuous optimization of the ad engine across various channels, with a focus on efficiency, scale, and measurable pipeline contribution.
- Build and operate the demand generation engine that fills the top of the funnel, from first touch to sales-ready hand-off, with clear SLAs, routing logic, and feedback loops.
- You influence without authority, move fast with incomplete information, and maintain high standards while doing it
- Deep hands‑on experience building and optimizing ad engines across paid search, social, and programmatic; you know the platforms as well as the strategy
- A bias toward building: when something doesn't exist, you make it
- Demonstrated ownership of an MQL or pipeline number — you've been accountable for net new business outcomes, not just activity metrics
- Strong systems instinct: you design processes, taxonomies, and operating cadences that other people can actually use
- You're equally comfortable instrumenting a funnel as writing a high‑conversion brief — you've shipped real things in both modes
- Proven ability to take an early-stage marketing foundation and scale it into a high-output, repeatable growth system
- Senior, hands‑on experience building integrated growth programs in B2B SaaS; healthtech experience a plus
- Run product‑led and sales‑led motions in parallel
- Built ABM motions in close partnership with Enterprise and Mid‑Market Sales
- Scaled a performance creative system across channels — briefing, asset libraries, structured testing
- Worked with data science on incrementality testing or advanced attribution
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