Social Media Manager

Join BARK, a company dedicated to making people smile and creating memorable moments. As the Social Media Manager, you will lead our social media and content strategy across all platforms, develop original campaigns, and continuously improve our creative strategy using data and insights. You will also lead and develop a high-performing team while fostering a culture of curiosity and creativity. Enjoy benefits such as unlimited PTO, a dog-friendly office, and comprehensive health coverage.

• Lead the social media and content strategy for BARK across all platforms, ensuring the brand remains one of the internet's favorite brands.
• Develop and implement an AI-enabled content engine to streamline the content creation process and enhance the team's efficiency.
• Create original social-first campaigns and collaborate with creators to keep BARK's content fresh, engaging, and aligned with cultural moments.
• You think in content series instead of one-off posts. You bookmark weird TikToks for inspiration. You know the difference between chasing a trend and creating one. You understand that the comments section can be just as valuable as the post itself
• We're looking for someone who knows great social isn't built in approval meetings—it's built by people who understand culture, trust their instincts, and know when to throw the playbook out the window
• You're excited about AI because it helps you create better work—not because it replaces creativity. You use it to brainstorm, spot patterns, automate the repetitive stuff, analyze what's resonating, and spend more time making ideas people actually care about
• You have strong creative instincts, good judgment, and know when to move fast, when to take a risk, and when to leave the trend alone
• Deep understanding of today's social platforms, creator economy, internet culture, and how people actually consume content
• Experience using AI throughout the creative process—from ideation and research to workflow automation, content production, social listening, and performance analysis
• The ability to zoom out and think strategically while still getting excited about writing the perfect caption or jumping into the comments
• A bias toward experimentation, curiosity, and finding smarter ways to work
• Experience building content strategies that combine original creative, creators, user-generated content, and community
• Experience leading and developing high-performing teams, agencies, or creators
• Must love dogs
• A portfolio that makes us say, "Wait...you did that?"
• Experience leading social media and content strategy for a consumer-facing brand with work that drove meaningful business impact
• Strong creative instincts balanced with a healthy respect for data