Senior Manager of Acquisition

Join Magic Spoon, a fast-growing CPG brand, as the Senior Manager of Acquisition. In this critical growth role, you will lead the paid demand engine across DTC channels, including Meta, YouTube, podcasts, influencer marketing, and emerging platforms. You will also provide strategic oversight for Amazon and TikTok Shop in partnership with external agencies. This position reports to the Sr. Director of Omni-channel Growth Marketing and offers unlimited vacation, bonus eligibility, a 401(k), generous parental leave, 100% covered health, vision, and dental insurance, catered lunch in the office, a dog-friendly office, and unlimited cereal.

• Lead and manage the paid social acquisition strategy across Meta, TikTok, and emerging platforms, ensuring efficient customer acquisition and scaling of core acquisition channels.
• Oversee the management and execution of mid-funnel channels, including podcasts, influencers, and YouTube, while building a creator and partnership roster that aligns with brand and growth goals.
• Provide strategic oversight for the Amazon business and TikTok Shop, managing agency partners and coordinating marketplace planning with the broader acquisition mix.
• The ideal candidate is a sharp paid social operator with a strong performance marketing foundation, a proven track record scaling acquisition programs, and a keen eye on the broader acquisition ecosystem, balancing creative strategy, testing, media efficiency, and smart budget trade-offs to drive incremental growth across channels
• A passion for food, CPG, and the fast-evolving acquisition landscape
• Experience with measurement methodologies - MMM/MMT, lift, attribution, survey - is a bonus
• Operational fluency across performance and growth marketing channels, with familiarity in areas such as podcast, influencer, and YouTube/OLV
• Exceptional project management, communication, and stakeholder skills
• Benefits
• Amazon or TikTok Shop experience a plus but not required
• Strong opinions on creative for performance - comfortable writing briefs, giving feedback, and partnering with Creative on production
• Experience at a CPG or DTC brand with omnichannel distribution preferred
• 6+ years in paid media, paid acquisition, or growth marketing, with direct channel ownership and budget accountability
• Deep hands-on experience driving paid social acquisition (Meta, TikTok) for a CPG and DTC brand