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Marketing Executive (CRM and Email)
Board Intelligence · London, United Kingdom
About The Role
Join our team as a Marketing Executive (CRM and Email) where you will own CRM and email as a performance channel. You will be responsible for building, QAing, and sending emails, owning database quality, managing the cross-channel send calendar, and reporting on channel performance. You will work closely with Sales, Customer Success, and our GTM Engineer to ensure outbound sequences and marketing communications complement each other. This role is ideal for someone early in their marketing career who wants to own a channel rather than support one.
- Posséder le CRM et l'email en tant que canal de performance, y compris les envois, les segments, les données et les décisions.
- Construire, tester et envoyer des emails via HubSpot et Planhat, en générant et en testant vos propres variantes de texte.
- Travailler en étroite collaboration avec les équipes de vente, de succès client et d'ingénierie GTM pour assurer la complémentarité des séquences sortantes.
- This is a role for someone early in their marketing career who wants to own a channel rather than support one
- Campaign strategy and creative concepting sit elsewhere in the team. This role owns the channel, the data, and the decisions about how we reach people
- This role suits someone at the start of their marketing career who is already AI native in how they work, comfortable with data, and exacting about detail. We are open to candidates with one to three years in a CRM, lifecycle or email marketing role, ideally in B2B SaaS, and equally open to strong early career candidates with no marketing experience who can evidence the qualities below. HubSpot, Planhat and HTML can all be taught to the right person
- You have exacting standards. You catch the broken link, the wrong merge tag and the off brand copy before a contact does
- You understand email best practice, or you have a genuine appetite to learn it: deliverability, segmentation, testing, and what good looks like across devices
- You are AI native. You use AI as a standard part of how you work, for copy variants, segmentation logic, QA and reporting summaries. You can tell us specifically what you have used it for in the last month and what changed as a result
- You are a clear communicator who can explain channel performance to people who do not work in CRM
- You learn fast and you can prove it. You can name something you got wrong in the last twelve months and what you changed because of it
- You are organised across several workstreams at once and you make your own calls on sequencing
- You are a collaborative operator across Sales, Customer Success and Marketing who keeps ownership of your own domain
- You are data first. You read your own campaign data, you spot your own problems, and you do not wait for someone else to interpret the numbers
- Hands on experience with HubSpot
- Working knowledge of HTML, enough to diagnose formatting issues and keep templates clean
- Familiarity with Planhat or a comparable customer success platform
- We would also consider people currently working in marketing operations, agency email production, sales development running their own sequences, or reporting and analytics roles looking to move into marketing
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