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BI
Marketing Executive
Board Intelligence · London, United Kingdom
About The Role
Join our team as a Marketing Executive, where you will be responsible for running new logo acquisition campaigns from start to finish. This role is ideal for someone early in their marketing career who has a strong instinct for campaign delivery and a genuine curiosity about AI. You will deliver multi-channel campaigns, write messaging and creative, build and publish campaign pages, and report on campaign performance. This is a broad, cross-functional role that keeps the top-of-funnel engine moving.
- Run new logo acquisition campaigns end to end, from brief and targeting through to live execution and results read out.
- Deliver multi-channel campaigns across paid, organic social, email and events, keeping the top-of-funnel engine moving.
- Write campaign messaging and creative, including ad copy, social posts and landing page copy, drafting and iterating yourself and bringing in designers or writers where a piece needs specialist craft.
- Campaign strategy sits with the Director of Growth Marketing, and email as a channel sits with the CRM and Email Marketing Executive
- Our audience is senior and discerning: Company Secretaries, General Counsel, and Board Directors at some of the largest organisations in the world. Credibility matters more than volume in everything we publish, and you will work close to confidential client material, so judgement about how and where you use AI is part of the role
- For the right candidate, brilliant talent at the start of their career with no prior marketing experience would be considered. Otherwise, 1 to 3 years in a B2B marketing role, ideally SaaS or technology, though relevant experience in other sectors is considered
- Analytical and evidence driven, comfortable reading campaign data and using it to decide what to do next, rather than only to describe what has happened
- Collaborative, as this role works across many teams
- Ability to manage campaigns end to end, across briefing, coordination, copywriting and reporting
- Sound judgement about where AI belongs, given the confidential nature of the client and board material we work with
- Organised and proactive, able to manage multiple workstreams without dropping balls
- Genuine curiosity about AI, with practical understanding of how it can be applied to campaign research, drafting, testing and analysis. Able to describe specifically how you have used it and what it changed about your output
- Appetite to learn quickly, with the ability to reflect on what has not worked and adjust
- Strong written communication, comfortable drafting ad copy, social posts, emails and briefs
- Exposure to a regulated, enterprise or professional services audience
- Canva or Figma for creative
- Experience with HubSpot
- Basic paid social campaign management
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