Super IC Marketer (Product marketing + Content + ABM)

Join HealthLeap, a fast-growing health technology company, as an Account-Based Marketing and Content Marketing Lead. In this role, you will be responsible for building the buying committee at target accounts, equipping sales with the right proof, and helping active opportunities move forward. You will own account intelligence, digital presence and engagement, customer proof, sales collateral, public relations, founder content, and marketing operations. This is a unique opportunity to make a significant impact in the healthcare industry.

• Construire et maintenir des recherches sur les comptes, des cartes de comités d'achat, des segments de comptes cibles, des personas d'acheteurs, des pré-lectures de comptes et un suivi des déclencheurs.
• Gérer les programmes ABM, les campagnes d'inbound et d'outbound, les e-mails de nurturing, les pages de destination, les expériences payantes/recherches/sociales, la distribution sur LinkedIn.
• Posséder le calendrier de contenu et produire des blogs, des livres blancs, des eBooks, des études de cas, des histoires de clients, des points de preuve, des vidéos, des webinaires.
• Experience marketing to health systems, life sciences, healthcare buyers, or complex business-to-business buying committees
• Experience creating customer proof, case studies, sales collateral, and persona-specific campaigns
• Comfort working with founders, customers, sales, and outside vendors
• AI fluency for research, drafting, content repurposing, and sales asset production
• Experience in account-based marketing, content marketing, customer marketing, product marketing, demand generation, or revenue operations
• Strong writing and content judgment
• Salesforce, sequencing tool, and attribution experience
• Healthcare context, including legal review, customer permissioning, and buying committees
• 5 years of experience with U.S. health system clinical, financial, technology, or nutrition leaders
• Built a champion enablement library before
• Background in clinical operations or quality improvement