Senior Product Marketing Manager (Private Equity)

Join Juniper Square as a Senior Product Marketing Manager focused on the private equity segment. In this role, you will be the internal expert on private equity firms, their buying processes, and what differentiates Juniper Square from competitors. You will work closely with Sales leadership and Demand Gen to develop persona-specific narratives, competitive positioning, and content that supports the sales process. Additionally, you will conduct customer research, own competitive intelligence, and collaborate with various teams to ensure alignment in messaging and strategy.

• Act as the internal expert on private equity firms, translating that understanding into persona-specific narratives, competitive positioning, and content that helps sellers win.
• Partner on Juniper Square’s strategy, positioning, and messaging for the private equity segment, articulating a differentiated value proposition for each stakeholder in the PE buying group.
• Conduct deep voice-of-customer research and own competitive intelligence for the PE segment, disseminating actionable insights to Sales, Growth Marketing, and Product.
• Experience in B2B product marketing or GTM strategy roles is advantageous but not required, with a strong bias toward supporting Sales and influencing deal outcomes
• 3+ years of experience in the private equity ecosystem is required (at a PE firm, a fund administrator, or a company selling into PE); you understand how these firms operate, who the buyers are, and what they care about
• AI Fluency: experience using LLMs, agents, and AI automation tools to measurably accelerate your work, and understanding where human judgment is critical
• Exceptional written and verbal communication skills; the ability to translate nuanced market insights into clear, compelling GTM artifacts