Head of Marketing Operations

Join Firstup as the Head of Marketing Operations, where you will be responsible for designing, scaling, and optimizing the marketing systems that drive revenue growth. You will bridge strategy and execution, oversee the marketing technology infrastructure, and drive sales-marketing alignment. This position reports directly to the Chief Marketing Officer and offers a range of benefits, including health coverage, flexible time off, retirement plan, professional development, family leave, volunteer PTO, and commuter benefits.

• Design, scale, and optimize the systems that accelerate revenue growth and pipeline velocity.
• Oversee and optimize the entire marketing technology infrastructure, ensuring reliability, scalability, and alignment with business needs.
• Drive measurable improvements in pipeline velocity through operational optimization, reducing lead cycle time, improving lead quality scoring, and streamlining handoff processes between marketing and sales.
• Hands-on experience building and optimizing lead scoring models, attribution frameworks, and predictive analytics
• Advanced proficiency with Salesforce, particularly around lead management, custom objects, and integration scenarios
• Proven ability to analyze complex data, identify trends and opportunities, and translate insights into actionable recommendations
• Experience integrating and customizing marketing automation platforms with third-party tools (CRM, intent data, analytics, etc.)
• 7+ years of hands-on experience with marketing automation platforms (Marketo,) including platform administration, optimization, and integration
• 5+ years of revenue operations or marketing operations experience in B2B SaaS with demonstrated ability to improve pipeline velocity and drive bookings growth
• Strong understanding of B2B sales funnels, pipeline velocity metrics, ABM strategies, and demand generation principles
• Demonstrated experience evaluating and implementing AI-powered marketing tools, including predictive analytics, AI-driven attribution, or generative AI applications
• Experience with revenue ops tools and ecosystems (Clay, Clari, Hockeystack) and proven ability to extract actionable insights
• Track record of identifying and acting on key trends in marketing performance data that led to pipeline or revenue improvements
• Exceptional project management, cross-functional collaboration, and problem-solving skills with a bias toward continuous improvement
• Ability to translate complex data and technical concepts for C-suite audiences and experience presenting insights to executive stakeholders
• Successful track record inheriting and optimizing existing marketing tech stacks and instances