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Field Marketing Manager

Cockroach Labs · New York, United States

External listingfull-timeabout 2 months ago

About The Role

Join our North America Field Marketing team as a Field Marketing Manager. In this role, you will execute events and targeted ABM programs across the US, maximizing return on investment and driving engagement and leads within our target accounts. You will manage event logistics, collaborate with the design team, and track campaign success and ROI. This position offers competitive health insurance, paid parental leave, flexible PTO, and opportunities for learning and development.

  • Plan, coordinate, and execute regional events such as third-party conferences, in-person happy hours, roadshows, and roundtables.
  • Manage event logistics including venue selection, swag, prize draws, and promotional materials, and collaborate with the design team to develop compelling event collateral.
  • Track campaign success and ROI, regularly analyze market trends and competitor activity to identify new event formats, ABM strategies, and emerging engagement models.
  • Ability to work independently and take initiative in a fast-paced environment
  • Creative problem-solving abilities and a keen attention to detail
  • A continuous drive to experiment with and adopt better ways of working as tools evolve
  • Excellent communication and interpersonal skills, with ability to collaborate effectively with Sales leaders, the wider GTM team, and internal marketing teams
  • Strong project management skills with the ability to manage multiple events and campaigns simultaneously
  • Fluency with AI across core tasks (research, drafting, analysis, planning) used as a default, not an exception
  • A demonstrated practice of integrating AI tools into your daily workflow to improve speed, quality, and decision-making
  • Proficiency in marketing automation tools, CRM software (e.g., Salesforce), and event management platforms
  • Analytical mindset with the ability to interpret data and adjust strategies accordingly

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