Staff Product Marketing Manager

Join Cockroach Labs as a Staff Product Marketing Manager during a pivotal period of growth. In this high-ownership role, you will lead the go-to-market strategy for a defined portfolio of product areas, oversee the company rebrand, and drive product launches and releases. You will work closely with various teams, including Product Management, Education, Demand Generation, and Sales, to shape the growth vector of the company.

• Assumer la responsabilité de la mise en œuvre de la stratégie de mise sur le marché pour un portefeuille de produits défini, y compris la direction de la mise en œuvre de la rebranding de l'entreprise.
• Développer, tester et livrer des messages et des propositions de valeur convaincants pour les domaines de produits, adaptés aux besoins des personas clés.
• Diriger l'exécution des lancements de produits et des mises à jour, en servant de point de référence partagé pour les moments marquants de la feuille de route.
• The ability to thoughtfully use LLMs to radically improve PMM effectiveness
• Enterprise infrastructure or developer-tools experience: you've marketed deeply technical products to developers, architects, and CTOs/CIOs, and you hold your own in the room with technical buyers — ideally with exposure to the database, data infrastructure, or AI categories
• Launch leadership: you've run complex, cross-functional launches end to end — and ideally a rebrand, repositioning, or category-level messaging change
• 8+ years of professional experience, including 5+ years in enterprise software/SaaS product marketing with a proven record of launching products to market (we're hiring at the Senior or Staff level depending on experience)
• A track record of operating cross-functionally with product, engineering, and sales as a trusted advisor — navigating ambiguity, integrating diverse perspectives, and driving measurable results without direct ownership of every outcome
• Exceptional technical-to-business translation ability: you instinctively rewrite “geo-partitioned leaseholder rebalancing” as “your app is fast everywhere your customers are”
• Strong writing chops: you produce unique, personable long-form content that technical audiences actually want to read
• Analytical rigor: you use win/loss analysis, product analytics, and pipeline data to inform strategy, prove what's working, and kill what isn't
• Experience marketing against cloud-native default databases (Aurora, DynamoDB, Spanner) and overcoming “good enough + already on AWS” inertia
• Experience positioning observability, AIOps, or AI-assisted products
• Familiarity with data integration and streaming ecosystems (change data capture, Kafka, schema registries) and how enterprises evaluate “fits my stack”
• Experience building or running competitive intelligence programs (battlecards, win/loss cadences, sales feedback loops)