VP of Growth Marketing

Join Cockroach Labs as the Vice President of Demand Generation & Marketing Operations. In this newly created role, you will lead a unified function that combines pipeline creation, marketing operations, and account programs. You will own everything from digital demand generation and campaign execution to the operational infrastructure and data pipelines that power the marketing engine. This leadership position requires a systems thinker who can tie together demand gen strategy, marketing technology, AI-powered workflows, and account-play motion into a single operating model. You will work closely with peers in sales development, field marketing, corporate marketing, the data team, and RevOps to ensure alignment with broader revenue goals and company strategy.

• Diriger une fonction unifiée qui combine la création de pipeline, les opérations marketing et les programmes de comptes dirigés par des agents.
• Posséder tout, de la génération de demande numérique à l'exécution de campagnes, en passant par l'infrastructure opérationnelle, la plateforme d'automatisation et les pipelines de données.
• Travailler en étroite collaboration avec les pairs dans le développement des ventes, le marketing de terrain, le marketing d'entreprise, l'équipe de données et RevOps pour garantir l'alignement des fonctions.
• Experience scaling B2B demand generation in a technical, developer-oriented market. Enterprise infrastructure, database, or cloud software experience is a strong plus
• At least 5 years in a senior leadership role owning both pipeline creation and marketing infrastructure, with a proven ability to manage, mentor, and scale high-performing teams in a dynamic environment
• A builder's mindset. You have personally architected or overseen the build of automated workflows, agentic systems, or marketing automation at scale
• 12+ years of experience in demand generation, marketing operations, or growth marketing within B2B SaaS, with a deep understanding of enterprise sales cycles and technical buyer personas
• A strategic mindset complemented by a hands-on approach. You can set a two-year vision and also get into the weeds on a Marketo workflow or a Clay integration when the situation requires it
• Needs to have managed a team of 8-10 before and ideally larger. This role starts with ~10 directs and indirects across two functions
• Deep fluency in the modern marketing tech stack: Marketo (or HubSpot), Salesforce, ABM platforms, enrichment tools (Clay, ZoomInfo, Clearbit), orchestration layers, and campaign analytics. You understand how these systems work under the hood, not just how to manage vendors
• Direct experience managing a combined demand gen and marketing ops function, or a strong track record of unifying previously siloed teams under a single operating model