Product Marketing Director (Velocity)

Join Veeam, a leading provider of data protection and management solutions. As the Director of Velocity Product Marketing, you will lead the go-to-market strategy for our SMB and Mid-Market business. You will define the positioning, messaging, and GTM strategy that accelerates pipeline, customer adoption, and revenue across high-volume customer segments. You will work cross-functionally with various teams and develop scalable messaging, sales plays, enablement, and partner content. Additionally, you will identify market opportunities and partner with revenue teams to optimize pipeline creation, conversion, customer expansion, and competitive win rates.

• Définir la stratégie de mise sur le marché pour les segments SMB et Mid-Market, y compris la segmentation, les personas, le positionnement, le message et la stratégie concurrentielle.
• Travailler en collaboration avec les équipes interfonctionnelles pour traduire l'innovation produit en programmes de mise sur le marché évolutifs.
• Identifier les opportunités de marché grâce aux insights clients, à l'intelligence concurrentielle et à l'analyse des tendances du marché.
• Proven experience developing GTM strategy for SMB, Commercial, or Mid-Market technology businesses
• Strong executive communication, strategic thinking, and analytical skills with the ability to connect marketing strategy to business outcomes
• Strong expertise in positioning, messaging, launches, competitive strategy, and sales enablement
• 10+ years of B2B product marketing, GTM strategy, or solutions marketing experience, including several years leading product marketing teams
• Demonstrated success partnering with Product Management, Sales, Demand Generation, Channel, and Executive Leadership
• Experience in data protection, cybersecurity, cloud infrastructure, SaaS, or enterprise software is strongly preferred