Head of Scaled Demand

Join Miro as the Head of Scaled Demand, a pivotal role within Integrated Marketing. You will work closely with SMB Sales, Marketing Ops, Lifecycle, and Product Analytics to build and operate a scaled demand engine focused on conversion. This is a build role where you will own the motion end-to-end, stand it up from zero, and prove it works. You will also partner with Marketing Ops to build routing, enrichment, and automation workflows with AI embedded throughout.

• Construire et lancer un moteur de demande à grande échelle axé sur la conversion, en se concentrant sur la capture des utilisateurs à forte intention au point de friction.
• Mettre en place un chat entrant sur les surfaces à forte intention et optimiser la vitesse et la conversion.
• Définir et mettre en œuvre des cadres d'attribution et d'incrémentalité dès le premier jour, et construire des tableaux de bord montrant clairement l'impact par rapport aux canaux existants.
• You apply judgement and don’t rely on AI outputs blindly
• Strong analytical mindset with the ability to translate data into action quickly
• Deep understanding of conversion, funnel mechanics, routing, and attribution
• You use AI to improve targeting, routing, and decision-making
• Experience working directly with sales teams in high-velocity environments
• A practical approach to AI:
• Strong execution instinct: you move quickly and get things live without waiting for perfect conditions
• Proven experience building and operating demand or growth motions from scratch
• Comfortable operating across strategy and execution at the same time
• Experience working cross-functionally with Sales, Marketing Ops, and Product
• You integrate AI into workflows that others can use