Senior Demand Generation Specialist

Join our team as a Senior Demand Generation Specialist, where you will be responsible for executing and optimizing lifecycle, ABM, and nurture programs that drive pipeline growth. You will design and scale campaigns across acquisition, nurture, activation, and expansion, with a focus on improving engagement and conversion efficiency across target accounts. This role requires strong lifecycle marketing fundamentals, a data-driven approach, and the ability to work cross-functionally.

• Execution and optimization of lifecycle, ABM, and nurture programs to drive pipeline growth.
• Designing and scaling campaigns across acquisition, nurture, activation, and expansion, focusing on improving engagement and conversion efficiency.
• Partnering closely with cross-functional teams to bring both scaled and tailored programs to life and continuously improve performance through testing, insights, and optimization.
• Creative marketing capability with experience adapting messaging, developing campaign angles, and running lightweight copy tests to improve performance
• Strong communication skills with experience working cross-functionally across multiple stakeholders in a global environment
• Demonstrated ability to apply AI tools and workflows to improve efficiency and conversion outcomes
• Strong analytical mindset with experience building dashboards and reporting frameworks to measure impact, ensure data integrity, and support structured experimentation
• Proven track record of building and optimizing lifecycle programs that drive measurable engagement and conversion across the funnel
• Strong understanding of segmentation, personalization, and end-to-end customer journey design
• 4+ years of Lifecycle Marketing, Demand Generation or ABM experience in Enterprise B2B environments
• 1+ year of hands-on experience with Marketo and Salesforce - preferred
• Experience running and scaling ABM programs across target accounts - strong advantage