Senior Product Marketing Manager (Sigma Apps)

Join Sigma, a fast-growing startup revolutionizing the AI-powered app landscape. As a Senior Product Marketing Manager, you'll develop and execute the go-to-market strategy for Sigma Apps, translating complex product capabilities into compelling narratives. You'll work closely with product, engineering, and sales teams to bring new capabilities to market and create sales enablement content. Enjoy competitive pay, flexible schedules, comprehensive health coverage, unlimited time off, and opportunities for professional development and career growth.

• Develop and execute the go-to-market narrative and strategy for Sigma Apps, translating application development capabilities into compelling stories.
• Collaborate with cross-functional teams to support new feature launches, coordinate marketing efforts, and bring new capabilities to market effectively.
• Build and maintain sales enablement content, competitive analysis, and thought leadership materials to educate the market on Sigma's App vision.
• This role requires someone who understands both sides of the enterprise software conversation: the IT leaders and data engineers who evaluate and govern application infrastructure, and the line-of-business owners who care about outcomes, speed, and usability
• Experience with win/loss analysis, customer interviews, and translating buyer insights into sharper messaging
• Strong skills in creating sales enablement content you know what reps actually use in the field, and you create materials that reflect real buyer conversations
• Working knowledge of the enterprise application development landscape including how IT, data engineering, and operations teams evaluate and procure platforms
• Ability to translate complex product capabilities into clear, compelling value narratives that resonate with both technical and business buyers
• Familiarity with the cloud data platform, BI, or analytics ecosystem is a plus
• 3+ years of product marketing experience in B2B enterprise software, with a preference for experience in enterprise application software or application development tools
• Comfort operating in a fast-paced, high-growth startup environment where priorities can shift quickly
• A data-driven mindset you use win/loss data, pipeline metrics, and customer feedback to continuously improve your work