Product Marketing Manager (Salon and Spa)

Join Boulevard, the leading client experience platform for self-care businesses. As a Product Marketing Manager, you will be the strategic voice shaping Boulevard's investment in the Salon and Spa verticals. You will craft high-impact messaging and positioning, identify key segments, and equip Sales and Success teams to close and expand. This role requires deep research, customer insight, and constant market scanning. You will also inform product direction and contribute to pricing and packaging decisions. Enjoy flexible vacation, 401k match, premier health benefits, and a fully remote work environment.

• Be the strategic voice that shapes where Boulevard invests in Salon and Spa, how we position against alternatives, and why operators in each vertical should choose us.
• Craft high-impact messaging and positioning, identify the segments where we have a right to win, equip Sales and Success to close and expand, and build customer-facing assets.
• Develop and maintain Boulevard's industry narrative for each vertical, own and share regular reports on the state of the Salon and Spa industries.
• You see AI as a force multiplier: You're fluent in the latest tools, and you actively use them to compress timelines, sharpen your thinking, and unlock capabilities for the teams around you
• Confident, precise communication skills and the ability to tell a really clear story
• A researcher at your core: you thrive at running win/loss interviews, synthesizing customer conversations, and reading market signals
• A track record of developing and owning a market point of view — not just executing on one handed to you
• Analytical mindset with the ability to interpret data, test hypotheses, and use insights to guide strategy and messaging
• 3–5 years in product marketing, industry marketing, or a closely related strategic GTM role at a B2B SaaS company
• Proven ability to enable Sales and Success teams with effective, usable content and training
• Comfort operating in ambiguity and building from scratch; you can take a vague problem space and turn it into a clear point of view, plan, and set of deliverables
• Experience in vertical SaaS, particularly in selfcare (medspa, salon, or spa industries)
• Experience marketing to or working within the beauty, wellness, salon, spa, or services-based SMB markets
• Experience contributing to pricing and packaging decisions
• Background in strategy, consulting, or market research