Director of Growth Marketing

Join our team as the Director of Growth Marketing, where you'll be responsible for demand generation, performance marketing, product marketing, and advisor acquisition. This senior role requires a hands-on, AI-native performance marketer with experience in B2B SaaS or fintech. You'll report directly to the CEO and work closely with the Brokerage team to drive advisor acquisition and activation, own the performance marketing engine, and build the growth experimentation function. Additionally, you'll own product marketing and positioning, design and run lifecycle and email programs, and partner with sales and product teams.

• Own the performance marketing engine end-to-end, including strategy, channel mix, budget allocation, creative direction, and execution across various platforms.
• Build the growth experimentation function, running rigorous, hypothesis-driven tests across paid and organic channels, and bringing the discipline to kill what isn't working fast.
• Drive advisor acquisition and activation by moving the metrics that matter: CAC, LTV/CAC, MQL-to-SQL conversion, advisor activation rate, and payback period.
• Strong across several performance marketing channels (LinkedIn Ads, Google Ads, Meta, programmatic, SEO, lifecycle/email) and excited to keep learning new ones
• 7+ years in performance marketing or growth marketing at B2B SaaS, fintech, or vertical SaaS companies, with at least 3+ years owning paid acquisition and growth strategy
• You actively use AI in your marketing workflow and can talk about specific tools, prompts, and pipelines you've built or improved
• Product marketing chops — comfortable positioning a product, leading a launch, and translating technical and AI capabilities into customer value
• You're a strong writer who can take something complicated and make it clear and compelling
• Bonus: experience marketing to financial advisors, insurance professionals, or other high-trust, regulated B2B audiences
• Comfortable with attribution, cohort analysis, and the messy reality of measuring what's actually working. SQL skills are a plus
• You've worked in environments with longer sales cycles and complex buyers, and you know how to stay patient and strategic when results aren't instant
• You've helped scale a growth function before, ideally taking a B2B company from early-stage experiments to a repeatable acquisition engine
• You like building from scratch and you're not precious about doing the work yourself, but you also know when to ask for help