Brand Manager (Live Content and Seasonal Marketing)

Join our team as a Brand Manager for Live Content and Seasonal Marketing. In this role, you will lead the marketing strategy and execution for MLB The Show, focusing on player engagement, retention, and lifecycle initiatives. You will develop integrated lifecycle strategies, own the live content marketing calendar, and partner with various teams to ensure consistent content cadence and sustained engagement. The ideal candidate has a strong passion for baseball, experience in gaming or sports marketing, and excellent analytical and communication skills.

• Lead the marketing strategy and execution of live content, player engagement, retention, and lifecycle initiatives across MLB The Show.
• Drive integrated lifecycle strategies across owned, earned, and paid channels, connecting in-game content, real-world baseball moments, and marketing activations cohesively.
• Develop marketing strategies supporting seasonal content, roster updates, content programs, special events, and major baseball moments.
• The ideal candidate combines strategic thinking, player empathy, campaign execution experience, a passion for live-service gaming, and a deep understanding of baseball culture
• Demonstrated knowledge of MLB The Show and its game modes, content structure, and player community
• Experience supporting live-service video games, ongoing content programs, and customer engagement initiatives
• 5+ years of experience in gaming, sports marketing, brand marketing, product marketing, lifecycle marketing, or related disciplines
• Strong passion for baseball and familiarity with Major League Baseball players, teams, storylines, and season structure
• Strong analytical mindset and comfort working with data
• Excellent communication and stakeholder management skills
• Experience partnering with analytics and community teams to inform marketing decisions
• Experience working with sports, entertainment, or gaming communities
• Experience with player retention, CRM, or lifecycle marketing programs