Communications Insight Analyst

Join PlayStation as a Communications Insight Analyst within the Global Content Communications team. In this role, you will analyze social performance, audience conversation trends, and sentiment across community members and press. You will support the interpretation of audience response, measure communications effectiveness, and identify opportunities to optimize strategy. The ideal candidate will have a strong analytical foundation, sharp judgment, and the ability to translate complex data into actionable insights.

• Lead owned social performance reporting for SIE business priority content across PlayStation channels, including campaign, recurring, and ad-hoc reports.
• Conduct social listening and sentiment analysis across different audiences, helping teams understand how PlayStation is being discussed in real time and over time.
• Define and refine key business metrics and reporting frameworks, build analytical models, and generate predictive insights to support business strategies.
• Proven ability to analyze large, nuanced datasets, and synthesize quantitative and qualitative data for business decision-making via automated and manual methodologies
• Experience measuring communications impact across social and earned channels, including sentiment, conversation analysis, media coverage, and campaign or launch reporting
• Familiarity with ethical data handling, privacy policies, and compliance in social listening and conversational analytics
• Strong Excel skills and a demonstrated ability to work through large, messy, or nuanced datasets with rigor and precision
• Comfort working in a highly collaborative environment with multiple internal stakeholders and shifting priorities
• Bachelor’s degree in statistics, mathematics, economics, or a related field preferred; advanced degree is a plus. Equivalent experience is highly valued
• Strong familiarity with console and/or PC gaming, gaming culture, and the broader interactive entertainment landscape. Prior experience in gaming or entertainment analytics is strongly preferred
• Experience using AI tools to improve analysis and reporting workflows, with a thoughtful approach to validating outputs and protecting quality
• Proficiency in analytics and data visualization/storytelling (including tools like SQL, Python, R, Tableau, Power BI)
• Experience in entertainment, media, technology, or communications-focused analysis is an integral plus
• Strong written and verbal communication skills, with the ability to present complex findings clearly and persuasively to a range of audiences (including non-technical stakeholders and senior leadership)
• 5–7 years of experience in data analytics, audience insights, communications measurement, social intelligence, or a related field
• Advanced expertise in social media analytics platforms (e.g. Emplifi, Sprinklr, Sprout, etc.) and social listening tools (e.g. NetBase, Meltwater, Brandwatch, etc.), and experience working with unstructured social conversation data
• Advanced problem-solving, statistical, and creative thinking capabilities