About The Role

Join our team as the Director of Brand and Growth Marketing Analytics. In this senior leadership role, you will drive data-informed decision-making across all marketing channels, optimize marketing efficiency, maximize ROI, and accelerate growth for our Product, Hardware, Store, and Services lines of business. You will define and lead the marketing analytics vision, establish measurement frameworks, and partner with various teams to align analytics initiatives with business goals. Additionally, you will oversee the implementation of analytics models, identify growth opportunities, and own the strategy for the evolution of marketing data infrastructure. You will also lead a high-performing team of analysts and present insights and recommendations to executive leadership.

Definir y liderar la visión, la hoja de ruta y la estrategia a largo plazo de la analítica de marketing para las líneas de negocio de Producto, Hardware, Tienda y Servicios.
Establecer marcos de medición para evaluar el rendimiento de los canales propios y ganados y la efectividad de la adquisición de clientes.
Identificar oportunidades de crecimiento y estrategias de optimización del rendimiento en los canales de medios propios y ganados.
Strong analytical and problem-solving skills
Deep expertise in digital marketing channels and measurement methodologies, especially earned and owned media measurement
Experience with attribution models, experimentation design, and statistical analysis
10+ years of experience in marketing analytics or related fields
Proven leadership experience managing high-performing analytics teams
Experience in a high-growth or technology-driven environment
Proficiency in SQL, Python, or similar tools
Familiarity with marketing platforms and analytics tools (e.g., GA4, Adobe Analytics, Looker)
Technical expertise in analytics and data systems
Advanced degree in a quantitative field (e.g., Statistics, Economics, Computer Science)
Leadership and team development
Strategic thinking and business acumen
Results-oriented mindset
Data storytelling and communication

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