Lifecycle Marketing Specialist (12 Month Contract Inside IR35)

Join PlayStation as a Lifecycle Marketing Specialist for a 12-month contract. In this role, you will be responsible for delivering lifecycle campaigns from planning to measurement, collaborating with various teams across the globe. You should have at least 3 years of experience in B2C marketing and customer lifecycle management, as well as hands-on experience with lifecycle marketing platforms.

• Plan, execute, and measure lifecycle campaigns from start to finish, collaborating with various teams to improve campaign structures.
• Design, build, and optimize automated and trigger-based messaging, identifying opportunities to scale lifecycle programs.
• Analyze campaign performance and share insights with the business, collaborating on test and learn strategies to optimize future campaigns.
• 3+ years (or equivalent) of proven experience in B2C marketing, customer lifecycle management, and engagement marketing
• Hands-on experience building and deploying campaigns within lifecycle marketing platforms, with a strong understanding of how journeys, data and triggers interact
• Self-starter who takes ownership of campaign delivery end-to-end, from setup through to troubleshooting and optimisation
• Experience in Salesforce Marketing Cloud, Journey Builder, Interactive Studio or equivalent ESP
• Passionate about the customer – you look at quantitative and qualitative consumer insights to make decisions and recommend improvements
• Strong analytical and quantitative skills with a consistent track record in data-based decision making
• Innovative and constantly exploring new ways of doing things and challenging the status quo
• Experienced in establishing relationships and operating compassionately across cultures. This includes collaborating openly and bringing together different perspectives to drive well-informed decisions
• Highly organised - able to handle a full workload and progress multiple ambitious projects simultaneously thanks to your skill and work ethic