Manager of Public Relations & Influencers

Join Sony Interactive Entertainment (SIE) as the Manager of Public Relations & Influencers. In this strategic role, you will lead UK media relations and influencer strategy, ensuring best-in-class execution of global campaigns. You will collaborate with cross-functional stakeholders, contribute to global communication campaigns, and manage a team of communications and influencer specialists. This position requires a strong network of UK media and creator contacts, a proven track record in media and influencer relations, and the ability to navigate complexity with confidence.

• Lead the development and execution of PlayStation’s UK communications strategy, aligning local market priorities with global campaigns and business objectives.
• Build and maintain relationships with top-tier press and influencers, continually identifying fresh voices and new outlets to tell PlayStation’s story.
• Manage and develop UK-based communications and influencer team members, providing clear objectives, regular feedback, and career development support.
• Excellent communication skills across written, verbal, and interpersonal formats
• Proven success developing and executing both earned and paid influencer strategies
• Demonstrated people leadership experience, including team development, accountability and agency oversight
• Highly agile, with the ability to manage multiple projects in a fast-paced environment
• Experience in the gaming, tech, or entertainment sector is a plus
• This position may require occasional travel
• Proficiency in using Microsoft Office Suite, Google Workspace, Slack, etc
• Data-driven, with a disciplined approach to measurement and accountability against KPIs
• 8-10+ years of Communications/Influencers relations experience, ideally with a background in consumer tech or entertainment
• Demonstrated creative thinking in strategy and campaign development
• Strong collaborator, able to work cross-functionally to solve challenges and drive results
• Deep expertise in media and influencer relations, with a strong network of UK contacts