Marketing Director (Brand Culture)

Join PlayStation as the Marketing Director, Brand Culture. In this strategic leadership role, you will be responsible for extending gaming culture to youth audiences globally. You will work closely with executives and stakeholders to deliver brand momentum and business results. Your key responsibilities will include defining the long-term cultural vision for youth audiences, driving ongoing research into youth culture and gaming culture, and creating scalable global platforms and activations that connect PlayStation to youth culture in authentic and meaningful ways.

• Definir la visión cultural a largo plazo y el punto de vista de la marca para las audiencias jóvenes a nivel global.
• Desarrollar un marco claro para la expresión auténtica de la marca dentro de la cultura, y crear plataformas y activaciones globales escalables que conecten a PlayStation con la cultura juvenil de manera auténtica y significativa.
• Conducir investigaciones continuas sobre la cultura juvenil y la cultura del juego, y evaluar los espacios culturales, colaboradores, creadores y categorías de estilo de vida para su ajuste estratégico e impacto.
• A genuine interest and/or passion for gaming, entertainment, technology, or digital consumer brands
• Strong understanding of Gen Z and emerging youth audiences, including the platforms, communities, and behaviors shaping culture today
• Experience managing agencies and external partners
• Strong project management abilities, including the capacity to prioritize tasks, meet deadlines, and manage resources effectively
• Proven experience defining and driving youth culture strategy for a global brand
• Experience influencing senior leadership and leading cross-functional teams across multiple regions
• 15+ years of experience building culturally relevant brands within gaming, entertainment, sports, fashion, music, technology, or consumer lifestyle categories
• Deep expertise working with creators, influencers, talent, and cultural partners in social-first environments
• Bachelor’s degree in marketing, advertising, or a related field
• Track record of translating cultural insights into breakthrough marketing programs, partnerships, and brand platforms at global scale