About The Role

Join Sony Interactive Entertainment (SIE) as a PR & Influence Manager. In this strategic role, you will lead media relations, influencer relations, and content creator activity for PlayStation in France. You will drive local execution of global campaigns, contribute to the development and execution of global communication campaigns, and manage agency partners. The ideal candidate will have expertise in media and influencer relations, a strong network of media and creator contacts in France, and a proven track record of delivering high-impact earned media and influencer programs.

Développer et exécuter des plans de relations publiques et d'influence pour les lancements de PlayStation Studios, le matériel PlayStation et les initiatives de marque.
Établir et maintenir des relations de confiance avec les journalistes, les influenceurs, les créateurs de contenu et les partenaires culturels clés en France.
Coordonner les agences de relations publiques et d'influence externes, y compris la portée du travail, les priorités de la campagne, les livrables et la qualité de l'exécution.
Demonstrated experience developing and executing integrated PR campaigns combining media relations, influencer relations, creators, partnerships, local marketing and cultural storytelling
Significant experience developing and executing earned and paid influencer strategies
Experience coordinating PR and/or influencer agencies, including management of deliverables, priorities, campaign budgets and quality of execution
Proven expertise in media and influencer relations, with a strong network of specialist and/or mainstream contacts in France
Ability to anticipate emerging issues and formulate clear recommendations
Strong understanding of the gaming, entertainment, tech, pop culture, digital communities and creator platform ecosystems
Ability to manage multiple projects in a fast-paced, complex and demanding environment with strong executional rigor
Proficiency with Microsoft Office, Google Workspace, Slack or equivalent tools; comfort using generative AI tools responsibly and new productivity workflows
Ability to work in an international environment, represent French market insights and contribute to global campaigns
Minimum 8+ years of experience in communications, public relations, influencer relations, entertainment, gaming, tech, digital platforms or culture
Creative approach to tactical development, campaign angles and influencer programs, with a data-driven and disciplined approach to KPIs
This position may require occasional travel within France or internationally

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