Product Marketing Manager

Join PlayStation as a Product Marketing Manager, where you'll shape the future of audience planning across the PlayStation ecosystem. In this strategic role, you'll develop audience planning frameworks, insights, and recommendations that inform product opportunities, marketing priorities, and platform growth initiatives. You'll work closely with cross-functional teams, including Data Science, Consumer Insights, Analytics, and Product Marketing, to deepen PlayStation's understanding of current and future audiences. The ideal candidate is passionate about consumer understanding, audience strategy, and data-driven decision making, with a strong background in product marketing, audience strategy, or consumer insights.

• Support the development of audience planning frameworks, insights, and recommendations that inform product opportunities, marketing priorities, and platform growth initiatives.
• Partner closely with Data Science, Consumer Insights, Analytics, and Product Marketing to deepen PlayStation's understanding of current and future audiences.
• Help connect self-reported consumer research with first-party behavioral data to develop a more comprehensive view of audience needs, motivations, and opportunities.
• The ideal candidate is passionate about consumer understanding, audience strategy, and data-driven decision making. They are comfortable working across disciplines, translating complex insights into actionable recommendations, and contributing to strategic initiatives that help PlayStation better understand, engage, and grow its audiences over time
• Bachelor's degree or equivalent practical experience
• Demonstrated ability to synthesize complex quantitative and qualitative data into clear insights and actionable recommendations
• Excellent written, verbal, and presentation skills, with the ability to communicate insights to both technical and non-technical audiences
• Proven ability to manage multiple projects, navigate ambiguity, and drive work forward in a fast-paced environment
• Experience leveraging consumer research, behavioral data, and market insights to inform marketing, product, or business decisions
• Experience working cross-functionally with stakeholders across marketing, analytics, research, product, or business teams
• Strong analytical and problem-solving skills, with the ability to identify patterns, trends, and audience opportunities across multiple data sources
• 5+ years of experience in Product Marketing, Audience Strategy, Consumer Insights, Market Research, Analytics, CRM, Lifecycle Marketing, or a related field
• Bachelor’s degree or equivalent
• Experience in gaming, entertainment, technology, subscription services, or other consumer-focused digital businesses
• Passion for gaming, entertainment, and understanding player behaviors and motivations
• Knowledge of first-party data ecosystems, customer data platforms (CDPs), audience measurement, or marketing technology capabilities
• Experience developing business cases, strategic recommendations, or planning frameworks that influence marketing or product decisions
• Familiarity with audience segmentation, customer journey mapping, lifecycle marketing, or audience planning methodologies
• Experience partnering with Data Science, Analytics, Consumer Insights, or Research teams to develop audience understanding and business recommendations