Search & Performance Lead

Join PlayStation as the Search & Performance Lead, where you will shape and execute the global performance media strategy. You will drive engagement, increase purchases, and improve product discovery for current and prospective customers. Collaborate with internal stakeholders, global territories, and external agency partners to identify opportunities for measurable business growth. Manage the day-to-day relationship with the paid media agency, develop and optimize search strategies, and monitor campaign performance. This role requires strong analytical skills, business acumen, and a deep understanding of search marketing and the broader performance media landscape.

• Collaborate with internal stakeholders and external agency partners to shape and execute PlayStation's global performance media strategy.
• Manage the day-to-day relationship with the paid media agency, ensuring high-quality execution and delivery against business objectives.
• Monitor campaign performance, identify optimization opportunities, and make data-driven recommendations to achieve business goals and KPIs.
• We are looking for an experienced performance media professional with strong analytical skills, business acumen, and a deep understanding of Search Marketing and the broader performance media landscape
• The ideal candidate will have a strong understanding of performance media, with deep expertise in Search Marketing and recent hands-on experience managing and optimizing paid media campaigns
• Advanced level of understanding of search & biddable principles and applications
• Excellent collaboration skills (e.g., communicating, coordinating, building consensus, influencing without authority, listening, being open to other perspectives)
• A strong understanding of SEO principles
• Oversight and awareness of the agency’s tasks & deliverables
• Experience with bid management, analytics & competitive insights tools available in the market including Search Ads 360
• Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypotheses
• Deep understanding of automated search bidding strategies including tCPA & tROAS required
• A demonstrated track record of driving performance in house or in an agency role
• 5+ years' experience in Paid Search, with exposure to other performance media channels
• An understanding of the international or global landscap
• Experience working across multiple product lines or business units for a brand
• Experience managing changing processes, objectives and deliverables across multiple teams
• Forward-thinking leader with the ability to clearly define, implement, and handle scalable sustainable processes for growing team
• Bachelor's degree and/or equivalent experience preferred
• Experience working within EMEA, LATAM, ASIA or any other non US/CA territories
• Ability to balance multiple priorities and maintain strong attention to detail
• Experience working with or for an entertainment or gaming brand
• Strong interpersonal skills and ability to work with cross-function teams positively
• Excellent communication and presentation skills both verbal and written
• Self-starter with sense of humor, passion, energy, enthusiasm to get results and affect meaningful change!
• Strong interest in video games and entertainment