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Senior Business Analyst
PlayStation · London, United Kingdom
About The Role
Join PlayStation as a Senior Business Analyst, where you'll drive early-stage exploration, hypothesis development, and rapid analytical prototyping to inform high-impact business decisions. You'll work closely with Integrated Services Leadership, Analytics Partners, Product Managers, and Data Scientists to identify and frame the right problems for deeper experimentation and modeling. This role is critical to accelerating the front-end of the analytics pipeline and directly impacting decisions made about the offers and experience available to PlayStation Plus members.
- Conduire l'exploration précoce des problèmes commerciaux, identifier les opportunités à fort impact grâce à l'analyse des données et à l'engagement des parties prenantes.
- Collaborer avec des partenaires en analytique intégrée, la direction des services, les insights et la planification des services, et des parties prenantes interfonctionnelles pour comprendre les priorités stratégiques.
- Développer des approches analytiques répétables et des modèles pour des types de problèmes courants, et contribuer à améliorer la manière dont le travail d'analytique en phase précoce est réalisé.
- Experience conducting exploratory analysis, hypothesis development, and data-driven storytelling
- Experience working with cross-functional stakeholders and translating business needs into analytical work
- Bachelor’s degree in Business, Data Science, Computer Science, or a related field
- Strong analytical and problem-solving skills, with experience working on ambiguous business problems
- 8+ years of experience in analytics, data science, or a related field
- Demonstrated ability or strong willingness to leverage AI-enabled tools (e.g., generative or agentic AI) to enhance analytical workflows, accelerate insight generation, and improve decision support
- Proficiency in analytical tools such as SQL, Python, R, or similar
- Experience with experimentation concepts (A/B testing, causal inference) or forecasting and scenario modeling
- Strong communication and storytelling skills, with the ability to influence decisions through data
- Ability to operate in fast-paced environments and manage multiple exploratory initiatives
- Experience developing reusable analytical approaches or frameworks
- Familiarity with data science workflows and collaboration with modeling teams
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