Director of Integrated Marketing

Join Fi, a leading pet technology company, as the Director of Integrated Marketing. In this role, you will be responsible for leading the go-to-market process for new products, features, and initiatives, and connecting the brand to its audience across all channels globally. You will work closely with cross-channel leads, brand creative, product, and the B2B team to execute campaigns that drive sales, engagement, and brand love. The position offers flexible PTO, full medical, dental, and vision insurance, and other benefits.

• Own the go-to-market process end-to-end, from strategic brief through launch, for new products, features, and initiatives.
• Partner with cross-channel leads (paid, lifecycle, retail, etc.) to plan and execute campaigns that hit business goals.
• Build and maintain a GTM framework and cadence that keeps teams aligned on timelines, positioning, and success metrics.
• Data-informed decision-making, comfortable setting goals, tracking performance, and adjusting course
• Experience managing or closely partnering with organic social and community teams
• Strong cross-functional collaborator who can align creative, brand, and channel teams around a single strategy
• Comfort working with B2B or partnerships teams to build and execute co-marketing campaigns
• Excellent written and verbal communication skills
• 8+ years of marketing experience, including product marketing and/or integrated campaign management, with 2-3+ years in a people-leadership role
• Proven track record owning a GTM process from brief to launch, ideally for a consumer hardware, subscription, or DTC brand