Senior Manager of Paid Search & YouTube

Join Fi, a fast-growing pet tech company, as a Senior Manager of Paid Search & YouTube. In this role, you will be responsible for building and running campaigns across the full Google Ads portfolio, driving your channel's contribution to our shared blended CAC target, and owning the YouTube strategy. You will also manage brand safety and fraud controls, build and maintain reporting, and lead peak planning for product launches and holidays. This position offers flexible PTO, full medical, dental, and vision insurance, and other benefits.

• Construire et exécuter des campagnes publicitaires sur l'ensemble du portefeuille Google Ads, y compris la recherche, Performance Max, Demand Gen, Shopping et YouTube.
• Développer et mettre en œuvre la stratégie YouTube, y compris le mélange entre la portée et la génération de la demande, les tests de réallocation et les études d'impact sur la conversion.
• Gérer la relation avec les partenaires de la plateforme, y compris l'accès aux versions bêta, le budget, la facturation et la réconciliation des dépenses.
• Clear communication, including the ability to brief executives and write a crisp performance recap a non-marketer can follow
• Comfort pulling and interrogating your own numbers -- you don't take platform-reported results at face value; SQL or BI tool experience is a plus
• 6+ years in performance marketing with deep, hands-on ownership of Google Ads across Search, Performance Max, Demand Gen, and YouTube, ideally at a DTC or subscription brand at meaningful scale -- you have personally built and scaled these accounts
• Real experience running YouTube as both a reach and a performance channel, including conversion lift or brand lift study design and interpretation
• A track record of scaling spend efficiently against CAC, ROAS, or contribution-margin targets, with real examples of decisions that moved the number
• Fluency with Google tag setup, enhanced conversions, customer match, and exclusion list management