Senior Manager of Paid Social

Join Fi, a fast-growing pet tech company, as a Senior Manager of Paid Social. In this role, you will be responsible for building and running campaigns on Meta and TikTok, driving performance against acquisition targets, and owning the channel's contribution to the blended CAC target. You will also manage creative testing, measurement, brand safety, and platform partner relationships. The position offers flexible PTO, full medical, dental, and vision insurance, and other benefits.

• Build and run campaigns across Meta and TikTok, set the strategy, and own performance against acquisition targets.
• Drive your channel's contribution to shared blended CAC target while protecting volume, partnering with Finance on true unit economics.
• Manage brand safety and fraud controls, own the paid-side requirements, QA, and troubleshooting for Meta DPA and TikTok Shop product feeds.
• Fluency with Advantage+, TikTok Shop and Spark Ads, server-side tracking (CAPI and Events API), catalog and commerce setups, and audience strategy
• Comfort pulling and interrogating your own numbers -- you don't take platform-reported results at face value; SQL or BI tool experience is a plus
• 6+ years in performance marketing with deep, hands-on ownership of Meta and TikTok, ideally at a DTC or subscription brand at meaningful scale -- you have personally built and scaled these accounts
• Strong creative instincts and real experience running structured creative testing with in-house or external creative team
• Clear communication, including the ability to brief executives and write a crisp performance recap a non-marketer can follow
• Bonus if you have hardware plus subscription or other considered-purchase experience, familiarity with incrementality testing and media mix modeling, or have built a channel in-house from scratch
• A track record of scaling spend efficiently against CAC, ROAS, or contribution-margin targets, with real examples of decisions that moved the number