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Trade Growth Lead (Maternity Cover)
Checkatrade · London, United Kingdom
About The Role
Join Checkatrade, the UK's leading platform for finding tradespeople. As the Trade Growth Lead (Maternity Cover), you will drive the growth journey from sign-up to monetization, lead experimentation programs, and influence the future direction of trade acquisition. You will work cross-functionally with various teams and have a significant impact on the company's strategic growth.
- Own the Trade Growth Funnel — driving the full journey from sign-up to monetisation, increasing both volume and quality of self-serve trade sign-ups, and owning the metrics that matter.
- Lead a high-tempo experimentation programme — running structured A/B, multivariate, and holdout tests across acquisition journeys, onboarding flows, freemium activation surfaces, and in-product conversion experiences.
- Bring marketing instinct into product — translating positioning and messaging into product experiences, improving landing pages, sign-up flows, nudges, and lifecycle touchpoints, and working hand-in-hand with Performance Marketing and CRM to optimise end-to-end conversion.
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