Marketing Director

Join Seqera, a fast-growing company in the life sciences software industry, as the Director of Marketing. In this hands-on role, you will lead and scale Seqera's demand generation and deal support engine, working closely with Sales, RevOps, Product, and Customer Experience teams. You will own demand generation and pipeline impact, design and execute multi-channel programs, optimize website and email programs, and plan and execute an integrated events strategy. You will also partner closely with Sales and RevOps, leverage product and community strengths, and contribute to the marketing culture at Seqera.

• Lead and scale Seqera’s demand generation and deal support engine, taking ownership of end-to-end demand generation and performance marketing efforts.
• Design and execute programs that support multiple deal motions, balancing short-term pipeline needs with long-term growth investments.
• Collaborate closely with Sales, RevOps, Product, and Customer Experience teams to define how marketing drives growth at Seqera, ensuring alignment on ICPs, funnel definitions, handoffs, and forecasting.
• You enjoy being a player-coach, setting direction, getting into the tools when needed, and mentoring others to raise the bar for execution
• You communicate clearly and confidently with Sales, RevOps, and executive leadership, using data to explain what is working, what is not, and what to do next
• You have deep hands-on experience with demand generation and performance marketing, including paid acquisition, experimentation, budget ownership, and ROI analysis
• You have 8+ years of experience in B2B SaaS marketing, with a strong track record of driving pipeline and revenue in sales-led organizations, including support for mid-market and strategic enterprise accounts
• You are a hands-on marketing leader with deep demand generation and account nurturing experience, who thrives in a sales-led, growth-stage environment focused on measurable outcomes and ARR
• You are analytical and outcome-oriented. You care about pipeline, revenue impact, CAC, and payback, not vanity metrics
• You are comfortable operating in ambiguity and building systems from scratch, especially in environments where Sales and Marketing must evolve together
• You understand how marketing supports different sales motions, from high-velocity pipeline generation to ABM, account-based nurture, and deal support for strategic accounts
• You have direct experience partnering with Sales leadership on account strategy, funnel health, forecasting, and deal acceleration, and you are comfortable being accountable for shared revenue outcomes
• Exposure to sales-led or hybrid GTM models
• Don’t meet every single requirement? At Seqera, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role and your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles
• Background in open source, developer tools, data infrastructure, or life sciences software
• Experience marketing to technical audiences (developers, scientists, data engineers)