B2B Product Marketing Manager

Join Oscar Health as a B2B Product Marketing Manager, a key role in building the company's B2B product marketing function. You will work across the full product lifecycle, deeply understanding audiences, shaping positioning and value delivery, and ensuring products resonate in the market. You will collaborate with various teams, develop messaging frameworks, define target personas, and drive alignment between product development and go-to-market strategies. Additionally, you will monitor performance metrics, ensure regulatory compliance, and contribute to the continuous improvement of the Product Marketing toolkit.

• Act as a strategic partner across Product, Sales, Design, and Research to translate market dynamics, competitive intelligence, and customer insights into clear product requirements and go-to-market strategies.
• Own the development of differentiated positioning and messaging frameworks that make complex insurance products and technical capabilities clear, credible, and compelling across key stakeholders.
• Execute Go-to-Market Orchestration to drive the end-to-end go-to-market lifecycle for products, ensuring seamless coordination from the initial concept through to launch and member adoption.
• This role requires deep audience fluency
• This person should be comfortable independently managing cross-functional stakeholders, representing our team in forums, and leveraging the AI tools available to improve efficiency and outcomes
• Project Orchestration: Proficiency in managing complex project timelines (e.g., 16-week cycles) and coordinating high-velocity asset production with Creative teams
• Analytical Rigor: Ability to use data to measure GTM success, including tracking conversion deltas, adoption rates, and member sentiment
• Narrative Construction: Demonstrated experience in Feature-to-Benefit translation, persona development, and drafting multi-channel messaging houses
• Stakeholder Management: Experience presenting GTM strategies and market insights to cross-functional leadership (Product, Sales, and Operations)
• Bachelors degree or 4+ years commensurate experience
• Experience: 4+ years relevant work experience in marketing, including experience with driving go-to-market strategies for new products
• Healthcare & Benefits Expertise: Experience in health tech, insurance (payer), or adjacent regulated industries. Familiarity with the individual market and emerging employer models (e.g., ICHRA) is a strong plus
• Customer & Market Insight: Strong track record of translating customer, broker, and market insights into product strategy, positioning, and go-to-market decisions
• B2B & Channel Strategy: Experience supporting B2B or B2B2C distribution models—particularly working with brokers, consultants, or third-party partners—and developing materials that enable them to effectively sell and position solutions
• Technical & Product Fluency: Ability to understand and communicate complex products, platforms, and digital experiences in a clear and compelling way to non-technical audiences