Director of Paid Media

Join Oscar Health as the Director of Paid Media, where you will lead a complex media ecosystem and oversee paid media across various products. This role requires a strategic mindset, analytical rigor, and experience in managing multiple agencies. You will be responsible for defining the media strategy, incorporating AI-driven tools, and ensuring efficient acquisition while protecting brand trust.

• Codify a "Gold Standard" operating model for media that stabilizes current performance and provides a clear baseline.
• Design a structured test-and-learn roadmap to explore new channels, creative formats, and beta opportunities, ensuring we aren't just maintaining, but evolving.
• Establish a single, cohesive media strategy across Oscar and Lucie, unifying efforts split across teams and agencies.
• Tech-Forward Mindset: Familiarity with (and curiosity for) AI tools that drive efficiency in media buying, creative production, and data analysis to quickly advance our mission
• Leadership: A style that is hands-on & pragmatic
• Experience: 10+ years leading and building paid media in a complex, multi-stakeholder environment (healthcare, financial services, or similarly regulated categories)
• Analytical Rigor: A strong perspective on attribution, incrementality, and media effectiveness beyond platform reporting
• Vendor Management: Experience managing multiple agencies and aligning them to a single, unified strategy
• Strategic Balance: Experience managing both brand and performance investments, and knowing exactly when to lean into each
• Structural Thinking: Comfort navigating ambiguity and building structure where it doesn't yet exist
• Healthcare Experience