Product Marketing Manager

Join Oscar's Product Marketing Team as a Product Marketing Manager. In this role, you will be responsible for the strategic development, execution, and optimization of go-to-market strategies for Oscar's insurance products and digital experiences. You will serve as a strategic partner throughout the product development lifecycle, lead the development of high-impact positioning and messaging architectures, and collaborate with internal teams to synthesize member insights and UX research into actionable product requirements. Additionally, you will create and maintain high-impact enablement strategies for both B2B and D2C audiences, monitor and analyze performance metrics, and ensure regulatory and legal compliance.

• Strategic development, execution, and optimization of go-to-market strategies for insurance products.
• Leading the development of high-impact positioning and messaging architectures to distill complex insurance products into motivating stories.
• Collaborating with internal teams to synthesize member insights and UX research into actionable product requirements.
• Project Orchestration: Proficiency in managing complex project timelines (e.g., 16-week cycles) and coordinating high-velocity asset production with Creative teams
• Experience: 4+ years relevant work experience in marketing, including experience with driving go-to-market strategies for new products
• Analytical Rigor: Ability to use data to measure GTM success, including tracking conversion deltas, adoption rates, and member sentiment
• Stakeholder Management: Experience presenting GTM strategies and market insights to cross-functional leadership (Product, Sales, and Operations)
• Bachelors degree or 4+ years commensurate experience
• Narrative Construction: Demonstrated experience in Feature-to-Benefit translation, persona development, and drafting multi-channel messaging houses
• Industry Expertise: Direct experience in Health-Tech, Insurance (Payers), or highly regulated Fintech. Familiarity with the "lifestyle" side of health insurance (Individual & Family Plans, Virtual-First models) is a significant plus
• Research Mastery: Hands-on experience with Generative and Evaluative research to drive product strategy
• Broker/B2B2C Strategy: Experience building Sales Enablement toolkits specifically for brokers or third-party distributors in the healthcare space
• Technical Savvy: High comfort level with AI/LLM product narratives and the ability to explain complex technical guardrails (like AI safety and QA) to a non-technical audience