Country Lead UK

Join WAX, a leading B2B SaaS company in the e-commerce sector, as the Country Lead for the UK. You will be the first hire in the UK, responsible for building the go-to-market strategy, signing the first clients, and establishing a lasting presence in the market. This is a unique opportunity to create something from scratch with the support of a proven French team.

• Map and activate the UK e-commerce and retail ecosystem, signing the first deals directly and through agency partnerships.
• Build a strategic partner network, mirroring the successful French model, and define and execute the UK go-to-market strategy.
• Recruit and structure a small local team within 6–18 months, scaling the strategy to make the UK a £2m+ ARR geography after 2 years.

**Must-Haves**

• **Based in London**
• **4+ years of experience** (excluding internships) in sales or partnerships at a B2B SaaS company in e-commerce (retail), in the UK
• **Dense and activable UK network**: CRM agencies, Shopify, paid media, SaaS partners
• **Entrepreneurial mindset** — startup or scaleup background strongly valued
• Appetite for risk and ability to operate alone in uncertain environments
• **Education**: Top 3 French business school (HEC, ESSEC, ESCP) or Top 10 UK university (Oxford, Cambridge, LSE, UCL, Bristol…)
• Native English (French a plus)

**Nice to Have**

• Experience launching a new geography or international expansion
• Knowledge of WhatsApp marketing or conversational CRM
• Experience managing a small team