Lifecycle Marketing Manager

Join Aiven as a Lifecycle Marketing Manager, where you'll be responsible for managing the end-to-end user journey for our self-serve customer base. Your focus will be on turning new users into activated ones, activated users into paying customers, and paying customers into expanded accounts. You'll design and execute tailored nurture programs, build and manage in-console messaging, and drive monetization programs. This role requires strong collaboration skills and a deep understanding of user journey mapping and funnel-based thinking.

• Posséder l'ensemble du cycle de vie de l'utilisateur, de l'inscription à l'activation, à la conversion, à la rétention et à l'expansion.
• Concevoir et exécuter des programmes de fidélisation adaptés à l'étape de l'utilisateur dans son parcours, y compris les séquences d'intégration et les flux de réengagement.
• Développer et maintenir des cadres de segmentation des utilisateurs basés sur l'utilisation du produit, les caractéristiques de l'entreprise et les signaux comportementaux.
• Familiarity with in-product messaging tools (e.g. Intercom, Pendo, or similar) is a strong plus
• Proven experience in lifecycle, CRM, or retention marketing, ideally at a SaaS or PLG company
• Strong collaboration skills, this role sits at the intersection of Marketing, Product, and Data
• Experience with marketing automation and lifecycle tooling (e.g. <Customer.io>, Braze, Iterable, or similar)
• Deep understanding of user journey mapping and funnel-based thinking
• You're highly data-driven, you can build a cohort, read a funnel, and turn behavioural signals into a clear hypothesis worth testing