Head of Growth Marketing

Join a fast-growing consumer fintech startup as the Head of Growth Marketing. You will lead performance marketing and creative teams, manage the marketing budget, and drive user acquisition while maintaining CAC/ROAS goals. This full-time position is based in San Francisco and offers benefits and equity.

• Directly responsible for managing the marketing budget and growing the number of users who join the program while keeping constant or improving CAC/ROAS.
• Leading, mentoring, and growing the performance marketing and creative teams, and standing up new distribution channels and strategies beyond paid media.
• Working cross-functionally to bring campaigns and results to life, collaborating with designers, copywriters, product teams, data analysts, and more.
• Deep knowledge of paid media, measurement, and performance marketing channels such as Facebook, TikTok, Google ads, mobile DSPs, TV, direct mail and more
• SQL proficient to be able to pull your own data and cross-validate results
• Strategic thinker and leader, able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities, and mobilize teams and resources to move the business forward
• 5+ years as a proven people leader able to guide, influence and motivate teams and organizations with a track record of managing performance and driving towards measurable goals and outcomes
• Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles
• Mastery of hypothesis driven A/B, MVT and incrementality testing with the ability to lead a team through analyzing test result data to tease out learnings and insights to inform future testing
• Self-starter with a move-fast bias towards action who is able to manage multiple, competing priorities in a fast-paced environment
• Understanding of what makes effective and strong direct response creative with a framework to keep adjusting and learning based on experimentation
• 15+ years of a proven track record of driving towards new user acquisition growth goals under set CAC/ROAS or volume targets, timelines and budgets at scale
• Experience in a fintech business, or a D2C industry and SQL proficiency is a bonus